When Life Gets Hard, Trusted Brands Show Up.
HomeShare Oregon is where aging homeowners, cost-burdened renters, and the families who care for them come when they have run out of other options. Corporate sponsorship is how your brand stands with them at that moment, and tells the world it means it.
in the U.S.
Housing Cost-Burdened
from Home Sharing
at 6 Months
The Market
73 Million People. One Inevitable Conversation.
The baby boomer generation is the largest demographic cohort in American history, and every one of them is navigating a version of the same question: how do I stay in my home, stay financially stable, and stay connected as I age? For a growing number of them, the answer is no longer theoretical. They are out of savings, out of options, and out of time.
More Americans than ever before are reaching retirement age having outlived or outspent their assets. They worked for decades, paid into systems, and still arrive at this chapter with insufficient income, zero financial cushion, and housing costs that consume 40, 50, sometimes 60 percent of what comes in each month. For many of them, affordable housing does not mean a discount. It means leaving the neighborhood they have lived in for thirty years, or moving into residential care before they are ready.
Home sharing is the alternative that most of them never knew existed. HomeShare Oregon is the platform that makes it accessible, safe, and real. That is the audience your sponsorship reaches, and that is the work it supports.
The Boomer Effect Is Not a Trend. It's a Timeline.
By 2030, all baby boomers will be over 65. The demand for aging-in-place resources, financial stability tools, and housing alternatives is not approaching a peak. It is just beginning. The brands that are present in this conversation now will not need to compete for it later.
HomeShare Oregon is building the trusted infrastructure for that conversation. Sponsorship places your brand inside it, alongside a nonprofit that has no investors to fund and no profit motive to serve. Just mission, and the people who depend on it.
Who We Reach
Not the Last Resort. The First Instinct.
Today, most people do not think of home sharing until they have run out of other options. That is not because home sharing is the wrong choice. It is because they did not know it was a choice at all. Your sponsorship changes that. It funds the outreach, the partnerships, and the platform infrastructure that moves home sharing from something people discover in desperation to something communities offer as the obvious, trusted first step. Whether they come to HomeShare Online having already tried everything else, or are just beginning to explore what is possible, they arrive with real urgency, true readiness, and a genuine openness to the organizations that meet them there.
They didn't think of it sooner because they didn't know it existed. That is the problem your sponsorship helps solve. When they do find us, they are not browsing. They are ready to act.
They own their home and intend to stay in it. Rising costs and a fixed income have brought them to HomeShare Online looking for a solution that preserves their independence. Many are at the threshold of financial vulnerability: a medical bill or a furnace replacement away from genuine crisis. They are making decisions about insurance, safety, legal documentation, and finances all at once.
Cost-burdened and unable to afford a traditional lease on a fixed or low income, they have turned to home sharing as a path to stable housing. Housing instability and social isolation often arrive together. They are actively trying to build financial stability in circumstances that make it genuinely difficult, and they are open to the tools and services that help them do it.
An adult child or caregiver who found HomeShare Oregon while searching for options for an aging parent. They are researching products and services with intention, comparing options, and ready to act on behalf of a household in transition. They worry about safety, loneliness, and financial fragility, and they are looking for the brands that take all three seriously.
Sponsorship Categories
Providing the Answers to the Questions Your Community Doesn't Know to Ask.
HomeShare Oregon organizes sponsorships on HomeShare Online by category, built around the real decisions our members are navigating when they arrive. A homeowner may not know they need landlord insurance until they are about to take on a housemate. A renter may not know they need a home inventory until they are asked to sign a lease. These categories exist because our members need guidance at a moment when they are genuinely grappling with what to do, and your brand is positioned as the organization that already knew they would need you.
People entering a home sharing arrangement often need coverage they have never thought about before. Homeowners taking on a housemate need to understand their liability. New renters need protection they can actually afford. Sponsors in this category are organizations that help people navigate one of the most consequential transitions of their lives with the right protections in place.
Home sharing improves financial stability for participants on both sides of the arrangement, but the tools that help them build and sustain that stability are what determine whether the improvement lasts. Sponsors in this category are the financial institutions, credit unions, and fintech organizations that serve people with low-to-moderate incomes and a genuine commitment to their long-term wellbeing.
Social isolation is one of the primary drivers that brings people to home sharing, and one of the first things it begins to address. Sponsors in this category are the organizations that recognize loneliness as a public health issue and have built products, services, or community infrastructure to meet it. Home sharing is not their only answer, but it is one they stand behind.
Bringing a new housemate into your home, or moving into a home share for the first time, is a real transition that involves real logistics. Preparing a space, establishing shared norms, and making a new living arrangement feel like home takes support. Sponsors in this category help people make that transition successfully and with confidence.
Aging in place is as much a health decision as a housing decision. HomeShare Oregon participants are largely older adults who have chosen to remain in their communities, and they are managing their health and independence alongside their housing. Sponsors in this category are the health systems, telehealth providers, and wellness organizations that believe people deserve to age on their own terms.
A home sharing arrangement is a legal and financial relationship that many participants are entering for the first time. Homeowners need to understand their rights and responsibilities as hosts. Renters need clarity on theirs. Family members are often navigating estate planning and housing decisions simultaneously. Sponsors in this category are the legal and planning organizations that help people get this right from the start.
National, Regional, and Local Partners Welcome in Every Category
HomeShare Oregon's sponsorship program is built to include organizations of every size and geography. Whether you serve a specific metro area, a region, or the country as a whole, there is a sponsorship level designed for you. Our corporate prospectus details the full range of recognition options and investment levels. Contact us to request a copy.
What Sponsorship Looks Like
A Partnership Built on Shared Values.
HomeShare Oregon sponsorships are not advertising arrangements. They are an acknowledgment, made publicly and with care, that your organization believes in the work we are doing and the people it serves. We recognize our sponsors across our communications and our platform because we want the communities we serve to know which organizations stood with them.
Logo on HomeShare Oregon's Website
Your logo is listed in our Supporters section, linking to your organization and publicly acknowledging your commitment to the mission.
Recognition on HomeShare Online
Depending on sponsorship level, your support is acknowledged on the HomeShare Online platform, where participants are actively engaged in the home sharing process.
Named in Our Communications
Sponsors are acknowledged in our newsletter, annual impact report, and relevant communications to our community, partner organizations, and funders.
Recognition by Sponsorship Tier
All sponsors are recognized according to their tier. Our corporate prospectus outlines each level and the recognition it includes. Contact us to request a copy.
Annual Impact Reporting
Each year we publish a full impact report documenting the outcomes HomeShare Oregon has produced. Sponsors receive this report and are welcome to share it with their own stakeholders as a reflection of what their support made possible.
Press and Public Acknowledgment
When HomeShare Oregon announces new programs, milestones, or partnerships, our sponsors are acknowledged as part of the community of organizations that made the work possible.
Who We Serve
The People Your CSR Commitments Were Made For.
More than 80 percent of the people who come to HomeShare Oregon are low-to-moderate income. The majority are over 65. Many have outlived their savings or outspent their retirement assets through years of stagnant wages, medical costs, and housing inflation that outpaced everything else. They are not people who made poor decisions. They are people the system was not designed for, and they are running out of time.
For many of them, home sharing is not just financially necessary. It is the only path to remaining in the neighborhood they have lived in for decades, near the doctors who know them, the neighbors who check in on them, and the community that gives their daily life meaning. The alternative, in many cases, is residential care they did not choose and cannot afford, or relocation to wherever housing happens to be cheaper.
HomeShare Oregon offers something different. So do the brands that sponsor us. If your organization has commitments to serving underrepresented, low-income, or aging communities, this is one of the most direct ways to demonstrate that those commitments are real.
Over 65. The majority of HomeShare Oregon participants are older adults navigating housing insecurity and the beginning stages of social isolation simultaneously.
Housing cost-burdened. Most participants spend well above 30 percent of their income on housing before home sharing, and many spend more than 50 percent. Home sharing is not a preference. It is a solution.
Low-to-moderate income. More than 80 percent of participants fall into LMI categories, meaning sponsorships with HomeShare Oregon directly support the populations that CRA requirements, ESG commitments, and mission-driven giving programs exist to serve.
Multigenerational communities. Home sharing keeps neighborhoods intact across generations. The alternative, for many older adults, is displacement, and its social and economic consequences extend far beyond the individual.
Get in Touch
Your Brand Has a Role in What Comes Next.
HomeShare Oregon is building the infrastructure that keeps communities multigenerational, keeps people housed, and keeps home sharing on the table as the first instinct instead of the last resort. We would like to do it alongside the brands that believe the same things we do.